From the team behind In the Classroom
Playground Media Book a chat
SOCIAL MEDIA MANAGEMENT FOR EDUCATORS

YOUR IDEAS DESERVE A BIGGER PLAYGROUND.

You bring ideas. We turn it into posts, videos and podcasts people enjoy, and keep your website and socials up to date.

Come play
The problem

Your plate is full. Social media shouldn't be on it.

For educators, organisations and associations ready to reach the next generation.

“I run our association's socials on top of my actual job.”So it gets done last, if at all.
“Our website and resources look ten years old.”Great work, dated packaging.
“We want the next generation to find us.”That means speaking their language, on their platforms.

Sound familiar? That's where we come in.

What we take off your plate

Hand it over.
We'll handle the rest.

Website care

Publications, bio, news and events kept up to date. No site yet? We'll build one.

See pricing

Social media management

Posts planned, written and published in your voice. We watch the comments too and pass on anything relevant.

See pricing

Content creation

Papers, lectures and talks turned into posts, short videos and podcasts. The work continues to gain traction after it is finished.

See pricing
Why Playground

Serious work. Done playfully.

YOUR BRAND 

We design it. You own it.

You tick, we publish

Nothing goes out until you approve it.

GROW YOUR NETWORK

Content that keeps your members and followers coming back.

BUILT FOR BUSY PEOPLE

Minimal time from you. We handle the rest.

ON YOUR SCHEDULE.

We plan around your calendar and deadlines.

Made by educators

We know the things to look out for.

EDDIE WOO · TEACHING FOR IMPACT
LET'S TALK LEGAL DANNY LIU NICOLE MOCKLER
Where we learnt to play

We built our own playground first.

In the Classroom is the education media platform we built from scratch: podcasts and videos that connect research with classroom practice.

What building it taught us

Multi-channel distribution

We know how to share education content across YouTube, Spotify, LinkedIn and social media to maximise engagement on each.

LEGACY WORK

We create legacy assets that keep your event reaching people and the conversation going long after it ends.

Audience matters

We're professional in our design and communications, and we understand education, so your message stays on brand and relevant.

Brands we've worked with

In good company.

  • Australian Council for Educational Leaders logo
    Australian Council for Educational Leaders
  • Arts Rich Translanguaging Pedagogy Lab logo
    Arts Rich Translanguaging Pedagogy Lab
  • Aussie Law logo
    Aussie Law
  • In the Classroom with Catriona Vo logo
    In the Classroom with Catriona Vo
Hop, skip, jump

How it works

  1. 01

    We have a chat

    Twenty minutes on your work and who you want to reach.

  2. 02

    You hand it over

    Send what you already have. We handle the setup.

  3. 03

    You tick, we publish

    Nothing goes live without your approval.

Pricing

Three ways to work together.

Monthly support that flexes with your year. Move up or down as your work changes.

Keep things current

The Sandpit

For when you need it kept up to date.

$1,000 / month
About 2 hours of support every week
  • Custom-designed posts from your work
  • Website kept current: publications, bio, news
  • One social profile managed for you
  • Monthly check-in by email
Start with the Sandpit
Our recommendationGet some momentum

The Swing Set

For work that should be travelling further.

$1,900 / month
About 4 hours of support every week
  • Everything in the Sandpit
  • Up to 2 social profiles managed
  • Short videos from your papers and talks, edited and captioned
  • Monthly planning call
Start with the Swing Set
Build your own audience

The Whole Playground

For when you’re ready for a platform of your own.

From $3,400 / month
About 7 hours of support every week
  • Everything in the Swing Set
  • A signature piece edited per month: a podcast or video episode, an explainer video, a talk turned into video, or a launch campaign
  • Newsletter written and sent for you
  • One local event, up to 4 assets
  • Strategy session each term
Let’s talk

Your support flexes with your month, and each month you’ll see where the time went.

Working with a school, association or network? We offer term-time support, planned around your calendar and billed across the school year. Let’s talk.

Not sure which fits? Start with a conversation.

Prices are monthly with a 3-month minimum. A one-off onboarding fee covers first-month setup: $500 (Sandpit), $800 (Swing Set) or $1,500 (Whole Playground), waived for 6-month sign-ups. The included event is one local event in Brisbane, with up to 4 assets. Studio hire, travel outside Brisbane and additional event time are quoted separately.

Add-ons

Extra rides, whenever you need them.

Add to any plan, or book on their own.

Specialised event coverage with social media

Conferences, launches and keynotes covered on site, with live social posting on the day.

[ACEL 2026 HIGHLIGHTS VIDEO]

Before

  • Promo posts
  • Speaker announcements

During

  • Live posts & stories
  • Same-day recaps
  • Speaker interviews

After

  • Highlights film
  • Wrap-up posts

  • Paper launch pack

    Summary, posts and an explainer video.

  • Talk to content

    One talk, many clips and posts.

  • Extra videos

    More edited videos for a busy term.

Add-ons

  • PODCAST EDITING

    Recorded, edited and published.

  • Website build

    A simple site that sounds like you.

  • Newsletter setup

    Ready to send each month.

Add any of these to a plan. Ask us for a quote.

Who you'll be playing with

Meet the team.

Catriona Vo, Chief Executive Officer of Playground Media
CHIEF EXECUTIVE OFFICER

Catriona Vo

Catriona is the founder of In the Classroom and an award-winning teacher, leader and researcher. Recognised by the Courier Mail as one of the most powerful voices in Queensland education, she is passionate about amplifying educators’ voices and growing their impact via podcasts, media partnerships and content creation.

Zoë Vaughan, Head of Content at Playground Media
HEAD OF CONTENT

Zoë Vaughan

Zoë is Head of Content at Playground Media and the designer behind its brand. With a background in social media and communications in the education sector, she turns big ideas into content people want to watch, read and share.

Playground Creators

Come play with us.

We're building a crew of creators who love education. Make content that helps good ideas travel further.

  • Video editors
  • Videographers
  • ILLUSTRATORS
  • ANIMATORS
  • Designers
  • Social media creators

Register your interest

Your turn

Tell us about your work.

20 minutes. No obligation. Tell us a little first and we’ll send you a time.

Prefer email? Playground Media email address

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Legal

Privacy Policy

Effective 2 Nov 2026 · Playground Media Pty Ltd (ACN 703 074 122)

01

About this policy

Playground Media Pty Ltd (ACN 703 074 122) (Playground Media, we, us, our) runs the In The Classroom podcast and provides media and marketing services to academics, educators and education associations. This policy explains how we collect, use, store and disclose personal information through www.playgroundmediagroup.com (the Website), our newsletter, our podcast and our services.

We are committed to protecting your privacy. We handle personal information in a manner consistent with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

By using the Website or giving us your personal information, you acknowledge that we will handle it as set out in this policy. Personal information generally means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

02

What we collect and how

We only collect personal information that is reasonably necessary for our activities. We do not seek to collect sensitive information (such as health, racial or ethnic origin, religious or political information). Please do not include it in anything you send us.

Depending on how you interact with us, we may collect:

  • Contact and enquiry forms: name, email, phone number, organisation, role and your message
  • Newsletter sign-up: name, email and your subscription preferences
  • Booking a meeting: name, email, organisation and the meeting time and topic
  • Podcast guest applications: name, email, role, organisation, biography, social media or website links, topic ideas, and any photo you provide
  • Recording a podcast episode: your voice, image and likeness, and what you say, as captured in the recording
  • Engaging us for services: name, business contact details, organisation, ABN and billing details for invoicing
  • Paying an invoice: payer name and the payment reference shown on our bank statement
  • Using the Website: basic technical data such as IP address, browser type, pages visited and referring site

We usually collect personal information directly from you. Sometimes we collect it from others, such as a colleague who refers you as a podcast guest, or publicly available sources such as your institution's website or professional profile.

You can generally deal with us anonymously or under a pseudonym when you browse the Website or make a general enquiry. We cannot do this where we need your details to provide a service, invoice you or feature you on the podcast.

Our content and services are aimed at adults working in or around education. We do not knowingly collect personal information from children under 18.

03

How we use it

We use personal information to:

  • respond to enquiries and arrange meetings
  • assess guest applications and produce, publish and promote podcast episodes
  • provide, manage and invoice our services
  • send newsletters and updates you have signed up for
  • run, secure and improve the Website and our content
  • keep business records and meet our legal, tax and accounting obligations

We do not sell personal information. We may use AI and productivity tools to help us draft, organise and manage our work. We do not use your personal information to make automated decisions that significantly affect you.

04

Podcast recordings

If you appear on In The Classroom, your voice, image, name and what you say will be published publicly and may be shared on podcast platforms, YouTube and social media. Once published, it may be downloaded or shared by others and cannot be fully withdrawn.

05

Newsletters and marketing

We send marketing emails only where you have consented, for example by subscribing on the Website, or where the Spam Act 2003 (Cth) otherwise permits it. Every email identifies us and includes an unsubscribe link. You can unsubscribe at any time, and we will action it within 5 business days.

06

Cookies and analytics

The Website uses minimal technology to operate and to measure visits.

  • Hosting and analytics. The Website is currently hosted by Netlify, which records standard server data (such as IP address and pages requested) to deliver and secure the site and produce aggregate visitor statistics.
  • Embedded content. Pages with embedded YouTube videos or podcast players may allow those providers to set cookies or collect device data when you interact with them, under their own privacy policies.
  • Newsletter forms. We currently use MailerLite which may use cookies to manage sign-up forms.

We do not use advertising or retargeting cookies. You can block or delete cookies through your browser settings, though some embedded content may not work.

07

Who we share it with

We share personal information only as needed for the purposes above, with:

  • our Australian-based contractors who help produce the podcast and deliver our services, under confidentiality obligations
  • service providers that run our tools, including website hosting (Netlify), email and file storage (Google Workspace), meeting scheduling (Microsoft), podcast recording and hosting (Async), newsletters (MailerLite), and AI and workflow tools
  • podcast and video platforms such as YouTube, where you appear in a published episode
  • our accountants, bank and professional advisers
  • government bodies or others where required or authorised by law
08

Overseas disclosure

Our team and contractors are based in Australia. Some of our service providers store or process data outside Australia, mainly in the United States and the European Union. We choose reputable providers with appropriate security and contractual privacy protections, and we take reasonable steps to ensure overseas recipients handle personal information consistently with the Australian Privacy Principles.

09

Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These include access controls and limiting access to people who need it. No online system is completely secure, so we cannot guarantee the security of information sent to us over the internet.

We keep personal information only as long as we need it for the purposes above or as required by law. We then securely delete or de-identify it. As a guide:

  • general enquiries: up to 2 years after our last contact
  • unsuccessful guest applications: up to 12 months
  • newsletter subscribers: until you unsubscribe
  • invoicing and financial records: 5 years, as required by tax law
  • published podcast episodes: kept indefinitely as part of our public archive

If we become aware of a data breach likely to cause you serious harm, we will notify you and take steps to contain it.

10

Access and correction

You can ask to access or correct the personal information we hold about you by emailing us. We will respond within 30 days. We may need to verify your identity first. If we refuse a request, we will tell you why and how to complain.

11

Complaints

If you have a question or complaint about how we handle your personal information, please contact our Privacy Officer. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner (OAIC) on 1300 363 992.

12

Contact us

Privacy Officer
Catriona Vo, Director
Email
hello [at] playgroundmediagroup [dot] com
Company
Playground Media Pty Ltd (ACN 703 074 122)
13

Changes to this policy

We may update this policy from time to time. The current version will always be on the Website, with its effective date at the top.

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Legal

Website Terms of Use

Effective 2 Nov 2026 · Playground Media Pty Ltd (ACN 703 074 122)

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